STRATEGI PENINGKATAN KUALITAS LAYANAN SYARIAH TERHADAP NASABAH PADA BANK SYARIAH INDONESIA AREA JAMBI KCP HAYAM WURUK
DOI:
https://doi.org/10.30631/margin.v4i2.2733Keywords:
Strategi, Peningkatan, Kualitas Pelayanan.Abstract
This article explains the strategy for improving the quality of sharia services to customers at Bank Syariah Indonesia Jambi Area KCP Hayam Wuruk. This study is based on the fact that banks as service providers need to implement ways to improve the quality of their services in order to use available resources effectively. Real competitive advantage comes from providing quality services. This is due to the bank's ability to keep its customers happy and focused on their business. The purpose of this research is to determine the strategies and efforts of Bank Syariah Indonesia Jambi Area in improving the quality of sharia services to customers. The research method used in this research is field research with a qualitative approach. The results of this study, Bank Syariah Indonesia Jambi Area is AKHLAK (Trusted, Competent, Harmonious, Loyal, Adaptable, Physical, Human Resources, Business Services, Business realizes the value of collaboration through the ultimate business acceleration concept to increase contributions to and obstacles faced by BSI is to always achieve excellent service by providing excellent service to customers and convenient solutions for the work of its employees, so that the service is optimal and hassle-free.
References
Anjar Arista Sari, dan Sri Abidah Suryaningsih. 2020. "Pengaruh Promosi Islami dan Kualitas Pelayanan Islami Terhadap Keputusan Nasabah Memilih Tabungan Emas Studi Pada Pegadaian Syariah Kabupaten Gersik.” Jurnal Ekonomika dan Bisnis Islam 3, no. 2, 187–99.
Atmadjati, Arista. 2018. Layanan Prima dalam Praktik Saat Ini. Deepublish.
B. Boedionao. 2003. Pelayanan Prima Perpajakan. Jakarta: PT. Rineka Cipta.
Endra Sugiarto. 2002. Pisikologi Pelayanan Dalam Industri Jasa. Jakarta: PT. Gramedia Pustaka Utama.
Engkur. "Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Bank Syariah di DKI Jakarta.”2018. Jurnal Akutansi dan Manajemen 14, no. 1.
Indonesia, Ikatan Bankir. 2015. Strategi Bisnis Bank Syariah. Gramedia Pustaka Utama.
Kurniawan Saefullah, Ernie. 2005. Pengantar Manajemen. Jakarta: Prenadamedia Group.
Moenir. 2010. Manajemen Pelayanan Umum di Indonesia. Jakarta: Bumi Aksara.
Nur Hikmatul Auliya, Hardani, Helmina Andriani Roushandy Asri Fardani, Jumari Ustiawaty Evi Fatmi Utami, dan Dhika Juliana Sukmana Ria Rahmatul Istiqomah. 2020. Metode Penelitian Kualitatif & Kuantitatif. Yogyakarta: CV. Pustaka Ilmu.
Nurdiani, Nina. 2014. "Teknik Sampling Snowball Dalam Penelitian Lapangan.” ComTech: Computer, Mathematics and Engineering Applications 5, no. 2: 10–18.
Rafidah Haris, dan Mila Dewi Lasika. 2019. "Pengaruh Kepercayaan Merek, Kualitas Pelayanan Islami dan Promosi Terhadap Kepuasan Pelanggan Outlet Rabbani di Kota Jambi.” Iltizam Journal of Shariah Economic Research 3, no. 2, 57.
Rafidah. 2014. "Kualitas Pelayanan Islami Pada Perbankan Syariah.” Nalar Fiqh: Forum Kajian Hukum Keluarga 10, no. 2, 13–26.
Respati, Januarisya, Edy Yulianto, dan Andriani Kusumawati. "Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah dan Dampaknya Pada Loyalitas Nasabah (Studi Pada Nasabah Tabungan Bank BCA KCU Pusat Kota Malang).” PhD Thesis, Brawijaya University, 2016.
Rifani, Denny Nazaria. 2021 "Pelayanan Publik Pada Masa Pandemi Covid-19 di Kecamatan Sambaliung Kabupaten Berau.” Sawala: Jurnal Administrasi Negara 9, no. 2, 115–24.
Siti Astiyah, Darsono, Harisman Ali Sakti, Ascarya Andoecia Darwis, dan Enny Tin Suryani Siti Rahmawati. 2017. Perbankan di Indonesia Kelembagaan dan Kebijakan Serta Tantangan Masa Depan. Jakarta: PT. Rajawali Pers.
Sry Lestari. 2020. "Pengaruh Sharia Compliance Dan Islamic Corporate Governance Terhadap Kinerja Keuangan Bank Umum Syariah.” Al-Sharf: Jurnal Ekonomi Islam 1, no. 2, 123–43.
Sumayyah, Aisyah Sumayyah, dan Rachmad Risqy Kurniawan Kurniawan. 2021. "Larangan Risywah Pada Penerapan Etika Bisnis Islam Di Perbankan Syariah.” Preprint. Open Science Framework..
Titin Agustin Nengsih, Ahmad Syahrizal, dan Sellin Fidia Oktafiani. "Evaluasi Kualitas Pelayanan Bank Syariah Indonesia: Studi Empiris Pembayaran UKT di Jambi.” Eksis: Jurnal Ilmiah Ekonomi dan Bisnis 12, no. 2 (2021): 180–85.
Titin Agustin Nengsih, Arsa, dan Pradita Sari Putri. "Determinan Minat Menabung Masyarakat Di Bank Syariah: Studi Empiris Di Kota Jambi.” 2021. Perbanas Journal of Business and Banking 11, no. 1, A93–111.
Yeni Rokhilawati, dan Ziyadatun Ni"Ÿmah. 2020. "Analisis Strategi Pelayanan Islami PT. Pegadaian (PERSERO) Unit Pegadaian Syariah Simpang Lima Di Kabupaten Banyuangi.” Jurnal Ekonomi Syariah Darussalam 1, no. 1, 121–136.
Zamroni, Mohammad, dan I Gusti Ayu Ketut Rachmi Handayani. 2015. "Pentingnya Kualitas Pelayanan (Service Quality) dalam Memenuhi Kepuasan Masyarakat (Society Satisfaction).” Efisiensi - Kajian Ilmu Administrasi 5, no. 2.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 MARGIN: Journal of Islamic Banking
This work is licensed under a Creative Commons Attribution 4.0 International License.
International Journal of Islamic Education, Research, and Multiculturalism is published under the terms of Creative Commons Attribution 4.0 International License / Attribution - Non Commercial-Share Alike 4.0 International (CC BY-NC-SA 4.0) This license permits anyone to copy and redistribute this material in any form or format, compose, modify and obtain these materials for any purpose, as long as they give credit to the author for the original copyright.
