QUR’ANIC INTERPRETATION ON INSTAGRAM: The Shift from Traditional to Digital Platforms in Indonesia

Rasidin Rasidin; Nurfadliyati Nurfadliyati; Masiyan  M Syam; Taufik Taufik; Muhammad  Ilham

doi:10.30631/tjd.v24i1.642

Authors

Rasidin Rasidin UIN Sulthan Thaha Saifuddin Jambi, Indonesia
Nurfadliyati Nurfadliyati UIN Sulthan Thaha Saifuddin Jambi, Indonesia
Masiyan M Syam UIN Sulthan Thaha Saifuddin Jambi, Indonesia
Taufik Taufik IAIN Kerinci Jambi, Indonesia
Muhammad Ilham Universitas Al-Ahgaff, Yaman

DOI:

https://doi.org/10.30631/tjd.v24i1.642

Keywords:

Qur’anic interpretation, Instagram, Dakwahtainment, Pop Islam

Abstract

This article examines the shifting landscape of Qur’anic interpretation in Indonesia, from traditional platforms to digital spaces, by focusing on contemporary practices emerging on social media, particularly Instagram. Employing netnografi, the study investigates the activities of two Instagram accounts, @yufid.tv and @quranreview, over a five-month period (January–May 2022). Of the 300 posts by yufid.tv, 20.67% featured interpretations of specific Qur’anic verses. Meanwhile, 74.36% of the 39 interpretive posts by @quranreview addressed contemporary social issues and trends. The findings reveal a significant transformation in the mode of Qur’anic interpretation in the digital era, from unidirectional, text-heavy delivery characteristic of traditional methods to more interactive, visually driven approaches. The concept of dakwahtainment, a fusion of dakwah and entertainment, has become a defining feature of Instagram-based interpretations. Rather than merely presenting textual exegesis, these accounts repackage Qur’anic messages using light packaging, headline appetite, and trailer vision, making the content more engaging and accessible. In this context, Instagram functions as a new public space where Qur’anic interpretation intersects with Islamic pop culture, fostering a communicative, adaptive, and socially responsive form of digital dakwah.

References

A Ilyas Ismail, Badrah Uyuni. “Theology to Technology; The Shift of Facilities Media Da’wa in Millennial Era.” Journal of Xi’an University of Architecture & Technology XII, no. III (2020).

Anna Piela. “The Digital Niqābosphere as a Hypermediated Third Space.” edited by Robert Rozehnal. New York: Bloomsbury Publishing, 2022.

Azwar, Welhendri, and Muliono. Sosiologi Dakwah. Jakarta: Kencana, 2020.

Bunt, Gary R. “The Net Imam Effect: Digital Contestations of Islam Religious Auhority.” In Cyber Muslims Mapping Islamic Digital Media in the Internet Age, edited by Robert Rozehnal. New York: Bloomsbury Publishing, 2022.

———. “The Qur’an and the Internet.” The Routledge Companion to the Qur’an, January 1, 2021, 384–93. https://doi.org/10.4324/9781315885360-38/QUR-INTERNET-GARY-BUNT.

Campbell, Heidi A.; Ruth Tsuria. “Digital Religion Understanding Religious Practice in Digital Media,” 2016, 3.

Göran Larsson. Muslim and New Media Historical and Contemporary Debates. England: Ashgate Publishing Limited, 2011.

Gusmian, Islah. Khazanah Tafsir Indonesia: Dari Hermeneutika Hingga Ideologi. Yogyakarta: LkiS Yogyakarta, 2013.

———. Tafsir Al-Qur’an Dan Kekuasaan Di Indonesia: Peneguhan, Kontestasi, Dan Pertarungan Wacana. Yogyakarta: Yayasan Salwa Yogyakarta, 2019.

Haq, Izzuthoriqul, and Muhammad Labib Syauqi. “DIGITAL NATIVE CHARACTER IN SOCIAL MEDIA INTERPRETATION: A STUDY ON INSTAGRAM ACCOUNTS, @QURANREVIEW.” Al-A’raf : Jurnal Pemikiran Islam Dan Filsafat 18, no. 1 (June 30, 2021): 47–68. https://doi.org/10.22515/AJPIF.V18I1.3491.

Hidayaturrahman, Mohammad, and D.I Ansusa Putra. “The Role of Technology and Social Media in Spreading the Qur’an and Hadiths by Mubalig.” DINIKA : Academic Journal of Islamic Studies 4, no. 1 (December 19, 2019): 45. https://doi.org/10.22515/dinika.v4i1.1858.

Ishak, Saidulkarnain. Dakwah Sambil Ngenet. Jakarta: Alex Media Komputindo, 2015.

Kurniawan, Dian KurniawanDian. “Cara Asyik Belajar Alquran Saat Ramadan Dengan Aplikasi Quranreview.” www.liputan6.com, 2022. https://www.liputan6.com/surabaya/read/4921565/cara-asyik-belajar-alquran-saat-ramadan-dengan-aplikasi-quranreview?page=2.

Lim, Merlyna. “Klik Yang Tak Memantik: Aktivisme Media Sosial Di Indonesia.” Jurnal Komunikasi Indonesia 3, no. 1 (July 2, 2017): 35–50. https://doi.org/10.7454/JKI.V3I1.7846.

———. “The Internet and Everyday Life in Indonesia: A New Moral Panic?” Bijdragen Tot de Taal-, Land- En Volkenkunde / Journal of the Humanities and Social Sciences of Southeast Asia 169, no. 1 (January 1, 2013): 133–47. https://doi.org/10.1163/22134379-12340008.

Lukman, Fadhli. “Tafsir Sosial Media Di Indonesia.” Nun : Jurnal Studi Alquran Dan Tafsir Di Nusantara 2, no. 2 (October 30, 2016): 117–39. https://doi.org/10.32495/NUN.V2I2.59.

MANNAN, AUDAH, and AKHMAD FACHRI. “PENGGUNAAN FITUR VIDGRAM PADA AKUN @YUFID.TV DI INSTAGRAM SEBAGAI TREN MEDIA DAKWAH.” Jurnal Dakwah Tabligh 19, no. 2 (2018): 218 – 237–218 – 237. https://doi.org/10.24252/JDT.V19I2.7476.

Mansour, N. A. “The Qur’an in Contemporary Mass and Popular Culture.” The Routledge Companion to the Qur’an, January 1, 2021, 394–401. https://doi.org/10.4324/9781315885360-39/QUR-CONTEMPORARY-MASS-POPULAR-CULTURE-1-MANSOUR.

Mutia, Tika. “Dakwahtainment: The Creativity of Muslim Creators in Dakwah Communication on Social Media.” Jurnal Dakwah Risalah 32, no. 2 (2021). https://doi.org/DOI: 10.24014/jdr.v32i2.15536.

Nisa, Eva F. “Creative and Lucrative Daʿwa: The Visual Culture of Instagram amongst Female Muslim Youth in Indonesia.” Asiascape: Digital Asia 5, no. 1–2 (February 14, 2018): 68–99. https://doi.org/10.1163/22142312-12340085.

Nisa, Eva F. “Creative and Lucrative Daʿwa: The Visual Culture of Instagram amongst Female Muslim Youth in Indonesia.” Asiascape: Digital Asia 5, no. 1–2 (February 2018): 68–99. https://doi.org/10.1163/22142312-12340085.

Robert Rozehnal. “Mapping Islamic Digital Media in the Internet Age.” In Cyber Muslims Mapping Islamic Digital Media in the Internet Age, edited by Robert Rozehnal. New York: Bloomsbury Publishing, 2022.

Romli, Asep Syamsul M. Komunikasi Dakwah: Pendekatan Praktis. Bandung: Romeltea, 2013.

Thaib, Erwin Jusuf. “Da’wa, Social Media and Challenge the Mainstream of Islam among Millennial Generation.” SSRN Electronic Journal, November 6, 2019. https://doi.org/10.2139/SSRN.3736758.

Wahid, Abdul. Gagasan Dakwah: Pendekatan Komunikasi Antarbudaya. Jakarta: Kencana, 2019.

Wibowo, Adi. “PENGGUNAAN MEDIA SOSIAL SEBAGAI TREND MEDIA DAKWAH PENDIDIKAN ISLAM DI ERA DIGITAL.” JURNAL ISLAM NUSANTARA 3, no. 2 (December 10, 2019): 339–56. https://doi.org/10.33852/JURNALIN.V3I2.141.

Zuhri, Achmad Muhibbin, and Jauharoti Alfin. “Online-Offline in Religion; Observing Islamic Learning Patterns in Online Media.” Tribakti: Jurnal Pemikiran Keislaman 33, no. 2 (August 2, 2022): 223–38. https://doi.org/10.33367/TRIBAKTI.V33I2.2720.

Ashari, Angga. Angga Ashari-LinkedIn Profile. LinkedIn. Accessed 2022. https://www.linkedin.com/in/angga-ashari-7727121a2/?originalSubdomain=id.

Liputan6.com. “Cara Asyik Belajar Alquran Saat Ramadan dengan Aplikasi @quranreview.” Liputan6, March 29, 2022. https://m.liputan6.com/surabaya/read/4921565/cara-asyik-belajar-alquran-saat-ramadan-dengan-aplikasi-quranreview.

Yufid.tv. Tentang Kami, accessed 2022. https://yufid.tv/tentang-kami.

Yufid, Network. Profil Yufid Network, accessed 2022. https://yufid.org/profil-yufid-network/.