Pengaruh Bauran Pemasaran dan Diversifikasi Produk terhadap Volume Penjualan Buah Nanas di Desa Tangkit Baru Muaro Jambi

Authors

  • Rafidah Haris Fakultas Ekonomi dan Bisnis Islam UIN Sulthan Thaha Saifuddin Jambi
  • Agustina Mutia Fakultas Ekonomi dan Bisnis Islam UIN Sulthan Thaha Saifuddin Jambi
  • Indriani Ratih Fakultas Ekonomi dan Bisnis Islam UIN Sulthan Thaha Saifuddin Jambi

DOI:

https://doi.org/10.30631/innovatio.v17i1.14

Keywords:

bauran pemasaran, diversifikasi produk, nanas, Tangkit Baru Jambi

Abstract

Tulisan ini mengkaji pengaruh bauran pemasaran dan diversifikasi produk terhadap volume penjualan buah nanas pada petani Usaha Mikro Kecil Menengah (UMKM) di Desa Tangkit Baru Kabupaten Muaro Jambi Provinsi Jambi. Metode penelitian ini adalah kuantitatif melalui angket dan dokumentasi. Populasi penelitian ini adalah para petani yang merupakan pelaku Usaha Mikro Kecil Menengah (UMKM) dengan populasi sebanyak 13 home industry. Sampel diambil dengan metode sampling jenuh yaitu semua populasi yang berjumlah 13 home industry dijadikan sampel. Hasil penelitian menunjukkan bahwa: pertama, ada pengaruh bauran pemasaran terhadap volume penjualan; kedua, ada pengaruh signifikan dan positif diversifikasi produk terhadap volume penjualan; ketiga, ada pengaruh signifikan antara bauran pemasaran, diversifikasi produk secara bersama-sama terhadap volume penjualan buah nanas

Downloads

Published

2017-06-30

Issue

Vol. 17 No. 1 (2017)

Section

Articles

License

Please find the rights and licenses in INNOVATIO: Journal for Religious Innovation Studies.
 
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License. 
 
2, Author’s Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
 
3. User Rights
INNOVATIO's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, IJTE permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and INNOVATIO to distributing works in the journal.
 
4. Rights of Authors
Authors retain the following rights:
a. Copyright, and other proprietary rights relating to the article, such as patent rights,
b. The right to use the substance of the article in future own works, including lectures and books,
c. The right to reproduce the article for own purposes, provided the copies are not offered for sale,
d. The right to self-archive the article. 
 
5. Co-Authorship
If the article was jointly prepared by other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.
 
6. Termination
This agreement can be terminated by the author or INNOVATIO upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of INNOVATIO. 
 
7. Royalties
This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by INNOVATIO or its sublicensee.
 
8. Miscellaneous
INNOVATIO will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and INNOVATIO or its sublicensee has become obligated to have the article published. INNOVATIO may conform the article to a style of punctuation, spelling, capitalization, referencing, and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.