“Determinan Merek, Kualitas Produk, Dan Word Of Mouth Pada Keputusan Customer Membeli Produk Rabbani Di Kota Jambi”. Indonesian Journal of Islamic Economics and Business, vol. 3, no. 2, Dec. 2020, pp. 31-45, https://e-journal.lp2m.uinjambi.ac.id/ojp/index.php/ijoieb/article/view/611.