“Determinan Merek, Kualitas Produk, dan Word Of Mouth Pada Keputusan Customer Membeli Produk Rabbani di Kota Jambi”, IJIEB, vol. 3, no. 2, pp. 31–45, Dec. 2020, Accessed: Dec. 06, 2025. [Online]. Available: https://e-journal.lp2m.uinjambi.ac.id/ojp/index.php/ijoieb/article/view/611