“Determinan Merek, Kualitas Produk, dan Word Of Mouth Pada Keputusan Customer Membeli Produk Rabbani di Kota Jambi” (2020) Indonesian Journal of Islamic Economics and Business, 3(2), pp. 31–45. Available at: https://e-journal.lp2m.uinjambi.ac.id/ojp/index.php/ijoieb/article/view/611 (Accessed: 6 December 2025).