Marketing Failure of Sharia Business Entity Products (Case Study: 212 Mart in Jambi City). Indonesian Journal of Islamic Economics and Business, [S. l.], v. 10, n. 2, p. 384–400, 2025. DOI: 10.30631/ijoieb.v10i2.3445. Disponível em: https://e-journal.lp2m.uinjambi.ac.id/ojp/index.php/ijoieb/article/view/3445. Acesso em: 18 dec. 2025.