Model Analisis Faktor yang Mempengaruhi Keputusan Pembelian Sepeda Motor Second di Palembang

Mail Hilian Batin; Ahmad Syahrizal

doi:10.30631/ijoieb.v6i1.768

Authors

Mail Hilian Batin UIN Raden Fatah Palembang
Ahmad Syahrizal UIN Sulthan Thaha Saifuddin Jambi

DOI:

https://doi.org/10.30631/ijoieb.v6i1.768

Keywords:

Price, Promotion, Purchase Decision

Abstract

This study aims to analyze whether the price and promotion factors have an influence on the decision to purchase a second motorcycle at the Rian Motor Palembang showroom. The type of research is quantitative research with the determination of accidental sampling as many as 100 respondents. The research found that: (a) price has a positive and significant influence on the decision to purchase a second motorcycle at the Rian Motor Showroom with a significance result of 0.000 and (b) promotion also has a positive and significant effect with a significance value of 0.000. Taken together, it can be proven that price and promotion can influence the decision to buy a second-hand motorcycle at the Rian Motor Palembang showroom

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