BINOCULAR OF CDA AT SELENA GOMEZ’S SPEECH IN YOUTUBE

Abstract

CDA is a discourse analysis related to the study of language or language usage. The aims of this research were (1) to find out the kind of CDA found in Selena Gomez’'s speeches, (2) to describe social cognition that is in Selena Gomez's speeches. The writer used the theory of Critical Discourse Analysis from Teun A. Van Dijk (1998). This research used qualitative and descriptive techniques to describe and analyze data. This analysis focused on analyzing critical discourse on Selena Gomez’s speech text. From this analysis there were three kinds of CDA elements found in Selena Gomez’s speech: First: (1) Thematic which only had 1 category (2) Syntactic style which was divided into 5 categories, namely: Persuasion, Impression Management, Attribution, Cohesion, Pronoun (3) style semantics which were divided into 2 categories: Background and Detail, Presupposition. (4) schemata which were divided into 3 categories: opening section, the content, and closing section. Second: from several elements that build social cognitive found: (1) person schemas (2) self-schemes (3) role schemes.