LANGUAGE PRESUPPOSITION

ON BBC ADVERTISEMENT

Abstract

This research aimed to describe about Language Presupposition On BBC Advertisement. The purpose of this study was (1) would find out meaning of presupposition by BBC Advertisement (2) want to know the types of presupposition by BBC Advertisement (3) would find the function of presupposition by BBC Advertisement. This research used the theory of George Yule to find out the meaning of language presupposition and types of language presupposition. And also used the theory of Liping Ge to analysed the function of presupposition. This research used qualitative method to analyse the data. The object of this research is BBC Advertisement. The result of this research, there are the meaning of presupposition that found on BBC advertisement. The meaning of presupposition, there are 15 data indicate presupposition on BBC advertisement. Then, found the types of presupposition. There are 5 data indicate Existential presupposition, 2 data indicates Lexical presupposition, 3 data of Factive presupposition, 1 data indicate counter factual presupposition, 1 data indicate Non factive presupposition. Then, also found the function of presupposition. There are 1 data indicate Conciseness’ function, 2 data indicate Enlargement function, 3 data indicate Interestingness function, 3 data indicate Emphasize function, 2 data indicate Self protections function, 2 data indicate Euphemism function, 1 data indicate Concealment function, 1 data indicate Persuasion function