“Analisis Determinan Brand Dan Celebrity Endorser Pada Keputusan Pembelian Konsumen Di Outlet Rabbani Kota Jambi”. Indonesian Journal of Islamic Economics and Business, vol. 3, no. 2, Dec. 2020, pp. 1-17, http://e-journal.lp2m.uinjambi.ac.id/ojp/index.php/ijoieb/article/view/609.