Analisis Determinan Brand dan Celebrity Endorser Pada Keputusan Pembelian Konsumen di Outlet Rabbani Kota Jambi. Indonesian Journal of Islamic Economics and Business, [S. l.], v. 3, n. 2, p. 1–17, 2020. Disponível em: http://e-journal.lp2m.uinjambi.ac.id/ojp/index.php/ijoieb/article/view/609. Acesso em: 22 nov. 2025.